Luis Bassat’s family originally hails from Shumen. In 1912, they moved to Istanbul, passing through Corfu before settling in Barcelona. Luis Bassat himself was the man of Bulgarian origin who headed the team and led the ceremonies for the Olympic Games in Barcelona. He is the recent President of the Bassat Ogilvy Iberia Group and its Creative Director for Europe; founder of the Bassat Ogilvy Institute for Creative Development; winner of over 400 awards in advertising; and nominated the most influential advertiser of the 20th. century. Luis Bassat is Doctor Honoris Causa of the European University in Madrid, an ardent fan of Barcelona Football Club and one of the candidates for the presidency of the Club.

Online lecture presented by Luis Bassat HERE at 5:30 pm.